"A truly first-class resource for the modern small business owner - packed with insightful, practical marketing strategies you can apply immediately for real results."
"Even a complete marketing novice will find this book surprisingly easy to follow. The advice is brilliant, actionable, and genuinely useful for entrepreneurs and small business owners."Most new businesses never make it past the first two years - but yours doesn’t have to be one of them. Around 80% of new ventures fail early in their journey, and the challenges that follow can be just as tough. Today’s entrepreneur faces fierce competition, fast-changing markets, and countless obstacles that can derail growth. To survive - and thrive - you need the skills, tools, and strategies to rise above the noise and avoid becoming another statistic. The Entrepreneurs Marketing Manual gives you exactly that. This expert, step-by-step guide delivers the essential marketing knowledge every entrepreneur and small business owner needs. Written in a clear, practical style, it breaks down modern marketing so you can apply it confidently - even if you’re starting from scratch. Inside, you’ll learn how to easily and effectively create learn the essence of truly exceptional marketing strategy to: - Build a practical, results-driven marketing plan without needing huge budgets or an agency.- Create a standout brand that cuts through the noise and captures attention in even the most crowded markets.
- Develop a cost-effective digital marketing strategy that amplifies your reach and turns strangers into customers.
- Execute high-impact marketing activities - from events and email campaigns to social media, content, lead-generation and more.
- Efficiently evaluate, analyse and optimise everything so every hour - and every pound or dollar - you invest works harder for your business. Chris Willman has worked with some of the biggest and most successful brands in technology, IT and cyber security and has also coached and mentored hundreds of small businesses and startups to help them maximise their marketing. This book is a refreshingly easy to follow guide, packed with genuine value, that will absolutely guarantee to improve your marketing activities.