Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market

Content marketer Fernando Labastida was a pioneer in the content marketing scene, having founded the Austin Content Marketing meetup, and launching the first Spanish-language content marketing blog for the Latin American market. Through his firm Nearshore Marketing he is helping nearshore outsourcing providers from Latin America craft digital marketing strategies to help them enter the U.S. market and create a strategic advantage over their competitors, from both the U.S. as well as from other outsourcing destinations such as Asia and Eastern Europe. Fernando is also the founder of Content Marketing LatAm, Latin America’s premiere educational resource for content marketing education. He is also the founder of Nearshore Marketing and Content Propulsion. He writes for the Content Marketing Institute, Relevance and AGBeat, and has spoken at SXSW, the Niche Digital Conference in Chicago, the Content Marketing Summit and Mobile Marketing Summit in Mexico, and the CIES Social Media Summit in El Salvador. He has helped B2B technology companies, from large to small by executing bold content marketing initiatives.