Lon Safko is an innovator, inventor, bestselling author, speaker, trainer, consultant, and is the creator of the "First Computer To Save A Human Life" as coined by Steve Jobs, Apple, Inc. That computer, along with 18 of Lon’s inventions are part of the permanent collection of the Smithsonian Institution in Washington, D.C. along with 30,000 of Lon’s personal papers. Lon also has 14 inventions in the collection of The Computer History Museum in Mountainview, CA. Lon hosted the first ever PBS Television Special "Social Media & You... Communicating In A Digital World" and is the author of "The Social Media Bible", in its Third Edition, languages, hit #1 on Amazon, and exceeded $2m in sales. Lon also authored "The Fusion Marketing Bible", in three languages, hit #3 on Amazon, and it’s Fusion Marketing concept is Patent Pending. www.LonSafko.com