The Ride of a Lifetime : Lessons Learned from 15 Years as CEO of the Walt Disney Company

　　Robert Iger於2005年接任迪士尼執行長職位，正逢競爭前所未有的激烈、科技變遷前所未有的快速的時代。對此，Robert Iger以三大核心思想讓迪士尼立於不拜之地：回歸品質第一、順應而非對抗科技潮流、展望全球，最終將迪士尼打造成全球趨之若鶩的國際品牌。

　　十二年後，迪士尼成為全球最受尊崇的媒體王國，旗下包含皮克斯動畫工作室、漫威電影宇宙、盧卡斯影業及21世紀福斯，資產達Robert Iger接手前的五倍之多。

　　Robert Iger將營運迪士尼、帶領二十萬名員工的經驗寫於本書之中，並分享身為領導者必備的特質，包含：
　　•    樂觀積極
　　即使狀況艱困，樂觀積極的領導者依然能專注於解決問題，並找到最佳的解決辦法，而不會忙著消沈和抱怨。
　　•    勇敢堅決
　　領導者必須勇於承擔決策風險，否則會因害怕失敗而被扼殺創意。
　　•    具決斷力
　　不管是多艱難的決策，都必須在短時間內果斷下達，不然不僅浪費時間，也很可能影響員工士氣。
　　•    謙和公正
　　領導者應待人有禮，具同情心且不讓人覺得難以親近。

　　四十五年前，Robert Iger開始在ABC廣播電視台工作，自此以後，一直兢兢業業、不隨意馬虎，這樣的心態不僅成為Robert Iger日後工作的基石，亦為其待人準則，故能夠與Steve Jobs培養出深厚友誼，而他對《星際大戰》的喜愛，更是他一舉買下盧卡斯影業的一大誘因。

　　本書不僅是為了各大企業營運長而寫，更是為了你我這樣的平凡人而生，期盼大家看完本書，能更少點恐懼、多點自信。（文/博客來編譯）

　　A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

　　Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

　　Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

　　In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

　　• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

　　• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

　　• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

　　• Fairness. Treat people decently, with empathy, and be accessible to them.

　　This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

　　“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

　　Review

　　“I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead
 
　　“Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg
 
　　“People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

作者簡介

　　Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today.