Search Engine Optimization (SEO)

T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Rand Fishkin provides this succinct description of T-shaped marketing on his blog:

"T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few)."

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

In this mini ebook, we’re going to focus in more detail on search engine optimization (SEO). I’ve mentioned it, along the way, in conjunction with six different T-shaped marketing techniques and how they each help to improve one’s SEO. In this book, I’ll drill down even deeper and look at even more of Google’s top SEO ranking factors and what you can do to meet each requirement.