The Growing Business Intelligence: AI and Related Technologies

Studies how application of AI in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness. Looks at how technologies like AI have transformed these fields, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, etc.

George Kofi Amoako, PhD, is a Full Professor in the Marketing Department and Director at the Directorate of Research Innovation and Consultancy at Ghana Communication Technology University, Accra, Ghana. Dr. Amoako is also an honorary full professor at Durban University of Technology, South Africa, as well as an academic and a practicing Chartered Marketer (CIM-UK). Professor Amoako is a fellow of the American Academy of Project Management(AAPM). He obtained his PhD at London Metropolitan University, UK, and Master of Business Administration (MBA) in Marketing from the University of Ghana Business School. His first degree, BSc in Agriculture Science, was obtained from Kwame Nkrumah University of Science and Technology, Kumasi, Ghana, in 1992. He obtained a Post Graduate Certificate in Education from the University of Cape Coast, Ghana, in 2014, and a Postgraduate International Certificate in Academic Practice from Lancaster University, UK, in 2018. Professor Amoako has over 30 years of experience in both industry and teaching. He worked as Head of the Lucas Desk at Mechanical Lloyd and Regional Sales Manager at Fan Milk Ghana Limited. He has taught at both undergraduate and postgraduate levels in the UK and Ghana. Dr. Amoako has published extensively in international peer-reviewed academic journals (3Star, A, B and C ranked journals) and presented many papers at international conferences in Africa, America, Europe, and Australia. His research interest is in sustainability, marketing, branding, business strategy, and CSR. Professor Amoako was awarded a top Africa CSR award in 2015 in Mauritius for his publications in CSR. Professor Amoako is ranked amongst the top four marketing scholars in Ghana and top 3% in Africa, according to the AD Scientific Index for 2024, In 2023, Durban University of Technology in South Africa conferred upon him an Honorary Professorship in Marketing. Professor Amoako received a best researcher award for 2022-2023 at Ghana Communication Technology University (GCTU), with over 33 publications out of which 26 were Scopus indexed.

Mohammed Majeed, PhD, is a Lecturer at Tamale Technical University, Tamale, Ghana. His current research interests include digital marketing, value co-creation, brand/branding, and social media in service organizations. Dr. Majeed has published with renowned publishers such as Emerald, Taylor & Francis, Asia-Pacific Management Accounting Association, including several book chapters with Springer and Palgrave McMillan. Dr. Majeed is a Doctor of Business Administration (DBA), a Certified Business Analyst and Consultant (ICBAC), and holds MPhil and MBA in Marketing.

Kwame Simpe Ofori, DBA, is currently a PhD student at the School of Management and Economics, University of Electronic Science and Technology of China. He has taught courses in areas of finance and telecommunications engineering. His research interests are in the areas of consumer behavior, technology adoption, trust in online systems, and PLS path modelling. His papers have appeared in Information Technology and People, Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence, and Society and Business Review. He holds a doctorate degree in Finance.

Charles Asare, MBA, is a lecturer of marketing at the Ghana Communication Technology University (GCTU) and a chartered marketer (CIM -UK). Mr. Asare is also a management consultant who provides training for private and public institutions in Ghana and the West African sub-region. His research interests are multichannel and omnichannel integration, consumer behavior, and contemporary issues in marketing. He holds an MBA from the University of Sunderland, UK, and is a PhD candidate at University of Professional Studies, Ghana.

Jonas Yomboi, MCom, is currently a teacher at Senior High School, Navrongo Ghana. He holds a Master of Commerce degree in Accounting from the University for Development Studies, Tamale, Ghana; a Bachelor of Education degree in Accounting with Mathematics, and a Diploma in Ghanaian Sign Language. Mr. Yomboi teaches part time at Community Health Training College. His research interests include social media, public sector accounting, and financial reporting.