Blockchain Technology: Unlocking the Value of 3ts in Business World

This new volume explores the role of blockchain technology in promoting higher effectiveness
in new business modeling in different industries, considering it as a key enabler of Industry 5.0
solutions that incorporate lean, transparent, traceable, and trustworthy mechanisms not only in
logistics but also in other aspects of business processes.

The volume looks at the incorporation of blockchain technology in conjunction with artificial
intelligence in diverse business sectors. Chapters consider the use of blockchain technology in
the banking and finance sector; in the fashion industry; in the tourism, travel, and hospitality
industries; in the national defense industry; for advertising and marketing; and, of course, in
the logistics industry for enhancing green supply chains with blockchain technology, where it is
being used to bring new levels of trust between trading partners and to promote end-to-end
visibility.

The volume looks at how blockchain technology is revolutionizing many industries by providing
the means to automate processes, eliminate intermediaries, and provide real-time data access,
thus reducing administrative burdens, minimizing errors, and improving overall efficiency.

Richa Chauhan, PhD, MBA, is Assistant Professor (Senior Grade) at the Jaypee Business School at the Jaypee Institute of Information Technology, Noida, India. With more than 14 years as an academician, she has contributed to many research endeavors on emotional intelligence, spirituality, indigenous management, blockchain, and consumer behavior. She has authored many national and international journals and published in ABDC- and Scopus-indexed journals. She strongly believes the role of an academician is not only to nurture young minds to bring in a fundamental change in approach to problem-solving but also to embark upon constant research endeavors for the development of the industry and society at large. Dr. Chauhan earned her MBA from ICFAI University, Dehradun, and PhD in Management from Banasthali Vidyapith, India.

Vidhi Kaul, PhD, is currently Visiting Faculty at Banasthali Vidyapith, Rajasthan, India. She was formerly Assistant Professor at S. S. Jain Subodh P. G. Mahila Mahavidhyalaya, Jaipur, India, as well as at St. Xaviers College, Jaipur, India, where she headed the Department of Business Administration from 2012-2014. With teaching experience of more than 12 years, she was also actively involved in the career counseling of undergraduate students in professional programs and has contributed to a book on personality development. She has published a number of research papers in peer-reviewed journals and has contributed chapters in books published by Taylor and Francis and other publishers in the field of commerce and management. Dr. Kaul earned her bachelor degree with honors in business administration (Commerce) from the University Maharani College, Jaipur, and completed her master and doctorate degrees in Commerce at the P.G. School of Commerce, University of Rajasthan, India.