Hermès Pop Up

 
　　每年，極具標誌性的奢華品牌「愛馬仕」都會選擇一個新的主題來慶祝接下來一年的創意方向。從1987年歡慶品牌150週年起，每年都會以不同的年度主題呈現品牌的願景與意象，讓大家透過不同主題感受愛馬仕的創意基因與能量，同時也藉此探索生活當中不同面向的樂趣，從此成為一種受大眾喜愛的傳統。
 
　　今年年度主題「Let’s Play」玩轉仕界:愛馬仕以此本設計精美的豪華立體書展現物品背後更深沉意涵的品牌。此書選擇14種品牌最具代表性的方巾設計，包含方巾之家、斑馬圖騰等，不論是舊是新都能讓這些設計充滿活力，提供令人讚賞不已的獨創性。
 
　　精緻的立體結構將圍巾的設計深度及豐厚清晰展現出來，更有其品牌的設計理念從紙上躍然而生，精細的拱型樹木從書中頁面上長出，細膩的筆觸從紙面上的細節就可看出品牌的奢華典雅，而這就是《愛馬仕年度主題立體書》為讀者提供了在品牌檔案中玩遊戲的機會，也將讓你更加認識品牌的傳統與故事。
 
Gorgeous paper constructions expand on Hermès’ scarf designs in this luxury pop-up book. 

　　Every year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand’s 150th anniversary, and has since become a beloved tradition―a way to combine the house’s proud, storied heritage with its creative vision for the future. 

　　This year’s theme is ‘Let’s Play’, and Hermès is celebrating in style with this new, deluxe pop-up book. Featuring a selection of fourteen of the house’s iconic square scarf designs, both old and more recent, this book brings the designs alive with exhilarating ingenuity. Delicate paper constructions bring out the depth and volume within the scarf designs; zebras rear up, delicately arching trees grow from the page and painterly strokes detach themselves from the paper surface. This is the Hermès carré as you’ve never seen it before. 

　　For Hermès, a brand associated with the highest quality luxury materials and design, ‘play is movement, freedom, imagination, fantasy, seduction, lightness.’ Impeccably produced, Hermès Pop Up gives readers the chance to play around in the brand’s archives.