博客來The must-read summary of Rita Gunther McGrath’s book: ＂The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business＂.
This complete summary of the ideas from Rita Gunther McGrath’s book ＂The End of Competitive Advantage＂ shows that maintaining a competitive advantage in today’s dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success. Added-value of this summary:- Save time
- Understand the key concepts
- Expand your business knowledge To learn more, read ＂The End of Competitive Advantage＂ and discover the key to maintaining a competitive advantage in today’s marketplace.
