Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book

The must-read summary of G. Richard Shell and Mario Moussa’s book: ＂The Art of Woo: Using Strategic Persuasion to Sell Your Ideas＂.

This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book ＂The Art of Woo＂ shows that selling ideas involves a different strategy to selling objects: you must use ＂relationship-based persuasion＂ which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read ＂The Art of Woo＂ and discover the key to selling to customers who come back again and again.