Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

Michael Buttkus is a partner at Horváth & Partners, where he heads the retail and consumer goods competence center. He has extensive practical experience in the areas of performance management, management accounting and finance, strategic business management, and process and organizational management.
Prof. Ralf Eberenz is a senior advisor at Horváth & Partners and teaches business administration at the NORDAKADEMIE Graduate School in Elmshorn, Germany. He gained comprehensive practical experience in the consumer goods industry in various leadership positions at Beiersdorf. His major areas of expertise are strategic business management, management accounting, risk management, and mergers & acquisitions.