Rolando Díaz-Loving is full professor in the School of Psychology at the National Autonomous University of Mexico (UNAM), where he is also the director of the Unity of Psychosocial Research. One of the most prominent psychologists in Mexico, Dr. Díaz-Loving has a PhD in social psychology from the University of Texas in Austin, is a founding member of the Mexican Association of Social Psychology and is a past president of the Interamerican Society of Psychology.