Part I: The Fundamentals of Innovation.- 1. Innovation (Re) Defined.- 2. The Culture of Innovation.- 3. Fixing the Innovation Culture.- 4. A Framework for Innovation.- Part II: Managing Ideas.- 5. A Universal Model for Ideas.- 6. Managing Ideas.- 7. The Always-On Ideas Channel.- Part III: Innovation Opportunities.- 8. Brainstorming.- 9. Hackathons.- 10. From Ideas to Opportunities.- 11. From Opportunities to Products.- Part IV: Towards the Innovation Mode.- 12. Measuring Innovation.- 13. The Innovation Transformation Program.