Business Model Management: Design - Process - Instruments

Part A - Business models as a management concept.- Introduction.- The business model concept.- Business model concepts in literature.- Distinction and aims of business models.- Part B - Structure of business models.- Introduction.- Structure of the value creation in business models.- Partial models of business models.- Partial models of business models.- Business model innovation.- Part C - Business model management.- Introduction.- Types of business model management.- Design of business models.- Implementation of business models.- Implementation of business models.- Implementation of business models.- Controlling business models.- Part D - Business model case studies.- Introduction.- E-business model.- Banking business model.- Automotive business model.- Media business model.

Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.