Mariella Pinna is an Assistant Professor in Marketing at the Department of Economics and Business, University of Sassari, Italy. She has been a Visiting Researcher at Copenhagen Business School (Denmark) and Universidade Europeia (Portugal). Her research interests and publications include sustainability and responsibility issues connected to consumption and entrepreneurship. She teaches courses on business ethics and CSR in tourism to Bachelor and Masters students. She has published articles and chapters in several national and international journals and books.