Strategic Sport Management: Sustainability of Sports Clubs

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.

Michal Varmus is an Associate Professor at the Faculty of Management Science and Informatics, University of Zilina (Slovakia). Apart from his teaching activity, his main research and publishing areas include sport management, marketing, and innovation. Michal is an international tennis referee and member of the Executive Board of Slovak Tennis Association.
Milan Kubina is an Associate Professor at the Faculty of Management Science and Informatics, University of Zilina (Slovakia). His main research areas include ICT in business, Industry 4.0 and sport management. Milan is a member of several scientific organizations in the fields of IT and Management.
Roman Adámik is a researcher at the Faculty of Management Science and Informatics, University of Zilina (Slovakia), pursuing his doctoral studies. His main research and publishing areas include sports strategic management and marketing. Roman is the PR manager of a leading Slovak basketball club and worked as marketing specialist and PR manager in multiple basketball organizations.