Creativity and Strategy: An Integrative Analysis

Chapter 1. Integrated Framework for Understanding Creativity.- Chapter 2. Creativity and Strategic Decision Making by Top Management Teams.- Chapter 3. Creative Strategic Problem Formulation.- Chapter 4. Competitive Advantageous Intent while Strategising may lead to Problem Myopia.- Chapter 5. Negative Creativity and Organised Irresponsibility.- Chapter 6. Strategic Intent Undermines Creative Outcomes: Evidence from a Randomised Control Trial.- Chapter 7. Creative-Strategic Theoretical Model: Conclusions, and Implications.

Chetan Walia was recognised as ’Top-100 Leaders in Education’ at the Global Forum for Education and Learning in 2019. He is the BeOne Associate Professor for Innovation and Leadership at the University of Bradford. As a management practitioner he has consulted and advised senior managements of leading international companies and global family-owned businesses in the areas of strategy and leadership development. He has also been a coach and mentor to top management leaders in these firms. He has published books on breakthroughs, organisation success, and on family owned businesses. He is an accomplished keynote speaker at global conferences and an experienced executive workshop facilitator.