Management Strategies to Survive in a Competitive Environment: How to Improve Company Performance

Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.

Hasan Dinçer is a Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul (Turkey). He has worked in the finance sector as a portfolio specialist and his major academic studies focuses on financial instruments, performance evaluation, and economics. He is the executive editor of the International Journal of Finance and Banking Studies (IJFBS) and the founder member of the Society for the Study of Business and Finance (SSBF).

Serhat Yüksel is an Associate Professor of Finance in İstanbul Medipol University. Before this position, he worked as a senior internal auditor for seven years in Finansbank in Istanbul and 1 year in Konya Food and Agriculture University as an assistant professor.