Introduction: Psychology as general science of human being . Part 1. Phenomenology of the psyche and Semiotic foundations for human psychology Chapter 1. Constructing and Destroying One’s Life: Phenomenology of the human life course Chapter 2 Signs in Minds: Semiotic basis for the New General Psychology Chapter 3 Mediating Mind: Making values Part 2. The Depth of Human Subjectivity Chapter 4. Silent screaming: Voices within the Self Chapter 5. Disquieting societies Part 3. Societal framing: Demand, direction and catalysis Chapter 6. Constructing loyalties: Dialogues between rights and duties Chapter 7. Masked morality: Theatrical reality of living Chapter 8. Monuments and memory: Imagination amplified and objectified Chapter 9. Political Sentiments: Escalation and resistance Part 4. Person in the mirror of oneself: Qualitative structures in dynamic transformations Chapter 10. Desires for Beauty: Aesthetics of human existence Chapter 11. From Wanting to Acting: Active desire for meaningful living Part V. Pathways of Cultural Personology Chapter 12. How to investigate complex personological processes? Chapter 13 Final Conclusions: General Structure of Cultural Personology