Business Research Methodology: Research Process and Methods

Part I: The Journey to the Land of Unknown.- Chapter 1: The Nature of Research.- Chapter 2: Scientific Method.- Chapter 3: The Research Process.- Part II: Preparation for Research.- Chapter 4: Formulating a Research Problem.- Chapter 5: Review of Literature.- Chapter 6: Research Design.- Chapter 7: Research Proposal.- Part III: Research Methods.- Chapter 8: Foundations of Probability.- Chapter 9: Distribution, Expectation, and Risk.- Chapter 10: Bayesian Probability.- Chapter 11: Major Distributions.- Chapter 12: Introduction to Statistics.- Chapter 13: Confidence Intervals.- Chapter 14: Statistical Hypotheses Testing.- Chapter 15: Sampling Experiments.- Chapter 16: Survey Method.- Chapter 17: Linear Regression.- Chapter 18: Comparative Analysis.- Part IV: Conducting Research.- Chapter 19: Theories, Experiments, Data Collection, and Analysis.- Chapter 20: Deriving Conclusions.- Chapter 21: Ethical and Legal Issues of Research.- Part V: Delivering the Results.- Chapter 22: Writing Research Report.- Chapter 23: Making Presentations.- Appendix A: The Standard Normal Distribution Tables.- Appendix B: Student’s t-Distribution Tables.- Appendix C: Business Research Case Studies.

Sergey K. Aityan is Professor of Economics, MIS, Computer Science and Director of the Multidisciplinary Research Center at Lincoln University (USA).