Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process

While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.

Susan E. Reid is a Professor of Marketing and Entrepreneurship at the Williams School of Business, Bishop’s University (Sherbrooke, Canada). Her teaching and research interests lie at the intersection of marketing, innovation, and entrepreneurship, with an in-depth focus on the topic of vision. Susan has over 30 years of experience working and consulting for the biopharma, nanotech, and aviation sectors and has been a keynote speaker at several conferences on the topic of the power of entrepreneurial vision.

Charles B. Crawford is a professor in the business school at Université de Sherbrooke (Sherbrooke, Canada). He is a proven entrepreneur and strategic thinker with in-depth experience in marketing, sales, strategic planning, new product development, international distribution, operations, and finance. He has a successful track record of building and developing rapid growth in businesses across a wide range of industries.