Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business

This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic and societal sectors being challenged by emerging technologies, the digital economy is highly volatile, uncertain, complex, and ambiguous. It confronts established organizations with substantial challenges and opportunities.

Against this backdrop, this book reports on best practices and lessons learned from organizations that succeeded in tackling the challenges and seizing the opportunities of the digital economy. It illustrates how twenty organizations leveraged their capabilities to create disruptive innovation, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, covering the many facets that digitalization may have. As all case descriptions follow a unified template, they are easily accessible for readers and provide insightful examples for practitioners as well as interesting cases for researchers, teachers, and students.

Almost every organization is trying to figure out how best to respond to the opportunities and threats posed by digitalization. This book provides valuable lessons from those organizations that have already begun their digital transformation journey.

Michael D. Myers, Professor of Information Systems, University of Auckland

Digitalization Cases provides firsthand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. This book gives real pointers on the how and where to start.

Anna Kopp, Head of IT Germany, Microsoft

The cases compiled in the second volume of Digitalization Cases show how disruption can actively be managed. Further, long-term insights from extended success stories of the first edition highlight that courage to change pays off well. This book represents a motivation for organizations to drive their digital transformation journeys actively.

Markus Richter, State Secretary at the Federal Ministry of the Interior, Building and Community and Federal Government Commissioner for Information Technology, Germany

Nils Urbach is Professor of Information Systems, Digital Business and Mobility at the Frankfurt University of Applied Sciences, Germany, as well as Deputy Director of the FIM Research Center and the Project Group Business and Information Systems Engineering of Fraunhofer FIT. Nils has been working in the fields of strategic information management and collaborative information systems for several years. In his current research, he focuses on digital transformation, agile organizations, AI management, and blockchain, among others. His work has been published in several renowned academic journals as well as in the proceedings of key international conferences such as the International Conference on Information Systems (ICIS) and European Conference on Information Systems (ECIS).

Maximilian Röglinger is Professor of Information Systems and Value-based Business Process Management at the University of Bayreuth, Germany, as well as Deputy Director of the FIM Research Center and the Project Group Business and Information Systems Engineering of Fraunhofer FIT. Maximilian has been working in the fields of business process management and customer relationship management for many years. His current research centers around digitalization, digital technologies, and setups for agile and ambidextrous organizations. Maximilian’s work has been published in leading academic journals as well as in the proceedings of key international conferences such as the International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and the International Conference on Business Process Management (BPM).

Rose Alinda Alias is Professor of Information Systems Management at the Universiti Teknologi Malaysia, as well as the President of the Malaysia Association for Information Systems (MyAIS), a local chapter of the Association for Information Systems. Rose’s current research and projects focus on digital transformation of higher education in Malaysia. She was Conference Co-Chair of the 21st Pacific Asia Conference on Information Systems (PACIS 2017) at Langkawi, the Organizing Co-chair of PACIS 2020 at Dubai, and the Junior Faculty Co-Chair for ICIS 2022 at Copenhagen, Denmark.

Karheinz Kautz is Professor of Digital Business at the Department of Information Systems and Business Analytics at the Royal Melbourne Institute of Technology (RMIT) University, Australia. Through his career Karl has been working in the field of information systems and digital innovation development, their adoption and implementation in practice, as well as their impact on society, organizations, and individuals. He considers information systems related phenomena from a sociotechnical perspective which he also applies to the currently emerging areas of digitalization and digital transformation. Karl’s work has been published in leading academic journals as well as in the proceedings of key international conferences such as the International Conference on Information Systems (ICIS), the European Conference on Information Systems (ECIS), and the Australasian Conference on Information Systems (ACIS).

Dr. Carol Saunders is Professor Emerita at the University of Central Florida. She has received two lifetime accomplishment awards: the LEO award in the Information Systems (IS) discipline and the Lifetime Achievement Award from the OCIS Division of the Academy of Management. She also is an Association for Information Systems (AIS) Fellow and a Schoeller Senior Fellow. She served on a number of editorial boards, as General Conference Chair of the premier Information Systems conference, ICIS, and Program Co-chair of AMCIS 2015. She helped found the Organization Communication and Information Systems (OCIS) division of the Academy of Management and served in a variety of positions including its program chair and division chair. She was the AIS Vice President of Publications from 2016-2019. She was the Distinguished Fulbright Scholar at the Wirtschafts Universitaet - Wien (WU) in Austria and earlier held a Professional Fulbright with the Malaysian Agricultural Research and Development Institute. She has held research chairs in Germany, New Zealand, Singapore, and the Netherlands. Her current research interests include business models, coopetition, interorganizational systems, overload, sourcing, and time.

Martin Wiener is Professor of Information Systems and Business Engineering at TU Dresden, Germany. He is also an Affiliated Researcher at the University of Erlangen-Nürnberg, Germany, and at the Stockholm School of Economics (SSE) Institute for Research, Sweden. His current research focuses on the control and governance of digital transformation projects and programs, algorithmic control and transparency, as well as data-driven business models and smart machines. He regularly contributes to international conferences and has published in leading academic journals such as Information Systems Research (ISR), Journal of Management Information Systems (JMIS), and MIS Quarterly (MISQ). He currently serves as Associate Editor for the Information Systems Journal (ISJ), as Editorial Board Member for the Journal of the Association for Information Systems (JAIS) and Information & Management, and as Program Co-Chair for the 2022European Conference on Information Systems (ECIS) in Timișoara, Romania.