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Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

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Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

作者:Sallis 
出版社:Springer
出版日期:2022-11-01
語言:英文   規格:平裝 / 258頁 / 普通級/ 初版
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圖書名稱:Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

內容簡介

Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.

 

作者簡介

James Sallis is a Professor at the Department of Business Studies at Uppsala University, Sweden. He teaches marketing, research methods, and statistics in the undergraduate, graduate, and executive education programs. He is statistical advisor for the department’s faculty and students and is a frequent guest lecturer at business schools worldwide.

Geir Gripsrud is Professor Emeritus at the Department of Marketing at BI Norwegian Business School in Oslo, Norway, where he has acted as Dean of both Bachelor and Master Programs. An experienced teacher of marketing, marketing research, distribution channels, and international marketing, he is a co-author of widely used Norwegian textbooks on Research Methods as well as on Distribution Channels and Supply Chains.

Ulf H. Olsson is a Professor at the Department of Economics at BI Norwegian Business School in Oslo, Norway. He has held the position as Provost with responsibility for research and academic resources. Working mainly on structural equation modeling, statistical modeling and psychometrics, he has published research articles in leading statistics and psychometric journals and has also authored textbooks on statistics and mathematics.

Ragnhild Silkoset is a Professor of Marketing at BI Norwegian Business School in Oslo, Norway. She has held the position as the Head of the Department of Marketing, as well as Dean for the Executive Programs. Her areas of interest include marketing, marketing research, pricing strategy, network analysis and blockchain technology.

 

詳細資料

  • ISBN:9783030844233
  • 規格:平裝 / 258頁 / 普通級 / 初版
  • 出版地:美國
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