Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ’misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the ＂new responsibilities＂ of companies such as sustainability, agility and resilience, etc.
This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Matthias Karmasin is Director of the Institute for Comparative Media and Communication studies of the Austrian Academy of Sciences and the University of Klagenfurt (Austria), where he is a full professor for communication studies. Apart from various functions in academia and memberships in several editorial boards he is a member of the European Academy of Sciences, and corresponding member of the Austrian Academy of Sciences. He has authored and edited several books, published more than 200 scientific articles, and spoken at prominent scientific conferences on media economy and management, public relations and media accountability, political communication, communication theory, and journalism.
Sandra Diehl is Associate Professor at the Department of Media and Communications at the University of Klagenfurt (Austria), and board member of the European Advertising Academy. Her research interests include intercultural advertising, CSR, and health communication. She has published in several journals (e.g., International Journal of Advertising, Journal of Business Research, Media and Psychology, International Marketing Review) and authored and edited several books.
Isabell Koinig is a Postdoctoral Researcher at the Department of Media and Communications at the University of Klagenfurt (Austria). Her recent research deals with pharmaceutical advertising in a cross-cultural context and the influence on consumer self-empowerment. Her wider research predominantly concerns the areas of health communication (advertising, social media, mHealth, health for sustainable development, and wearables), intercultural advertising, organizational health as well as media and convergence management.