Sustainability Leadership in Tourism: Interviews, Insights, and Knowledge from Practice

This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to sustainability in tourism, sustainable business management, and destination development. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know-how guide for busy tourism entrepreneurs, managers, and developers who care about business resilience and the well-being of destination communities.

Florian Kaefer, PhD, is the founder and editor of the Sustainability Leaders Project, a leading knowledge hub on sustainability leadership, with a particular focus on tourism. Over the last 8 years he has interviewed more than 250 sustainability changemakers and champions of sustainable tourism, many of whom are now part of the expert panel hosted by SLP, with insights published on Sustainability-Leaders.com.

Dr. Kaefer obtained his PhD in management communication from the Waikato University Management School in New Zealand. He holds a master’s degree in sustainable development (Exeter University, UK) and a bachelor’s degree in tourism management (Brighton University, UK). He is the author of the book An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

Currently based near Zurich, Switzerland, Florian is also the founder of The Place Brand Observer. As a management coach and public speaker he focuses on the links between sustainability, place brand strength and location reputation.