Chapter 1. Introduction to Hotel Revenue Management.- Chapter 2. Challenges with Harnessing the Revenue Opportunity.- Chapter 3. Hotel Pricing.- Chapter 4. Revenue Management of Room Rates.- Chapter 5. The Last Frontier: Room Attribute Pricing and Inventory Control.- Chapter 6. Personalization in Hospitality.- Chapter 7. The Checklist for Competitive Advantage.- Chapter 8. The Travel Agency View of Revenue Management.- Chapter 9. Artificial Intelligence and Emerging Technologies in Hospitality.- Chapter 10. Future State.