Sustainable Innovation: Thinking as Behavioral Scientists, Acting as Designers

Michele Visciola is president and co-founder of Experientia (www.experientia.com). Over the course of his career he has directed project teams on prominent topics, anticipating trends and developing new research languages, in numerous sectors such as, for example: Economics of services for small landowners (Kenya, 2013); Services for the elderly masterplan (Singapore, 2013-2014); Personal Finance Management and design of digital aids to facilitate savings (Europe, 2015); Behavioral economics for investments and savings in the retail bank (Italy, 2016); Fossil energy footprint reduction to zero (Europe 2013-ongoing); Patient-centered service models to facilitate behavior change and lifestyles improvement (Switzerland and Europe 2017-ongoing). Michele has more than 10 years of teaching experience divided between Politecnico di Milano (＂Digital culture for designers＂) and Bicocca University Milan (＂Evolution of user research methods＂). He has written several scientific publications, articles and books; was part of the core team that founded World Usability Day. He is Master and Professor of the DeTao Academy in behavioral design and modeling.