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Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

的圖書
Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

作者:Heim 
出版社:Palgrave MacMillan
出版日期:2023-03-29
語言:英文   規格:精裝 / 普通級/ 初版
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圖書名稱:Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

內容簡介

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.


 

作者簡介

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.

 

詳細資料

  • ISBN:9783031267420
  • 規格:精裝 / 普通級 / 初版
  • 出版地:美國
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