Mapping Digital Skills in Cultural and Creative Industries in Italy: A Natural Language Processing Approach

This book provides an analysis of the knowledge, skills, and competencies (KSC) of workers in the cultural and creative industry (CCI) in Italy. By taking into consideration the effects of digital transformation, this book has the two-fold objective of mapping the KSC of creative and cultural employees, focusing on the mix of creative, digital, and managerial dimensions, and identifying gaps between their supply and demand in the country. The study adopts an innovative methodology, implementing a Natural Language Processing approach and an algorithm pre-trained on the ESCO (European Skills, Competences, Qualifications and Occupations classification) taxonomy.
This book shows how managerial and digital skills are increasingly crucial in the CCI in combination with creative skills, describing the rapidly evolving scenario of the Italian industries, characterized by not only a growing symbiosis between creative, digital, and managerial KSC but also a convergence of CCI sub-sectors, whose boundaries get increasingly blurred. In particular, the book introduces a novel methodology for studying KSC supply and demand and provides managers in the CCI, policymakers, and educational institutions with a comprehensive view of the new KSC needed in these industries.

Massimiliano Nuccio is a Associate Professor​ of business economics and management at the Department of Management, Ca’ Foscari University of Venice (Italy), and Deputy Director of its Bliss Digital Impact Lab. His main research interests include digital transformation and data-driven innovation both at the regional and firm level, with a particular focus on service industries such as banking & insurance, retail, culture & creativity. He teaches business analytics and explores the application of different machine learning and NLP algorithms to understand and predict consumer behavior.Dr. Nuccio has been a Visiting Professor at Leuphana University Lueneburg (Germany) and a research fellow at the University of Birmingham (UK). He has published in international journals including Journal of Economic Methodology, Economics of Innovation and New Technology, Tourism Economics, European Planning Studies, European Urban and Regional Studies, Pattern Recognition Letters, and Growth and Change.