Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonpr

Ana Maria Soares is the Associate Professor of Marketing and Strategic Management at the School of Economics and Management at the University of Minho (Portugal). She is a member of the Scientific Committee of the Doctoral Program in Marketing and Strategy and in Business Administration. She has been researching different trends in consumer behavior, including the impact of virtual assistant technologies, voluntary simplicity and social networks.

Beatriz Casais is an Assistant Professor at the School of Economics and Management at the University of Minho (Portugal). Her research interests focus on Public, Social and Nonprofit Marketing, Digital Marketing, e-Commerce and e-marketplaces, Advertising, Marketing Communications and Reputation Management, Place Branding and Public Diplomacy.