DI Dr. Franziska Hesser, MSc., is leader of the research group Sustainable Innovation and Impact Assessment at Wood K plus--a research organisation in the field of wood materials and processing technology--and lecturer at the University of Natural Resources and Life Sciences Vienna. Her research ambitions focus on sustainability assessment of bio-based product systems during the R&D phase. In combination, research on innovation diffusion and market analysis of mainly wood-based innovations build the fields of expertise.