Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

Jorge Marques is Assistant Professor at the University Portucalense (UPT, Porto, Portugal), and a researcher at the REMIT-Research in Economics, Management and Information Technologies and at CEGOT-Centre of Studies on Geography and Spatial Planning. He has a Bachelor’s degree in Hotel Management and PhD in Tourism, Leisure and Culture.

Rui Pedro Marques is Assistant Professor at the University of Aveiro (Portugal), and received the PhD degree in Computer Science in 2014 from the Universities of Minho, Aveiro and Porto (Portugal). In 2008 he concluded his Master’s degree, and in 2005 his graduation in Electronics and Telecommunications Engineering at the University of Aveiro.