Advances in National Brand and Private Label Marketing: 10th International Conference, 2023

Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada, Spain.

Katrijn Gielens is a Professor of Marketing and Sarah Graham Kenan Scholar at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.