Business Digital Transformation: Selected Cases from Industry Leaders

Digital transformation involves the union of technological change and innovative technologies and is about constant innovation, evolution and acceleration. While it is true that technology is an enabler of digital transformation, transformation often involves people, process, and technology. This collected volume addresses organizational challenges and pitfalls experienced during the implementation of, and experimentation with, digital transformation.

The collection reveals examples, experiences, and best practices in the business sector where the grounds of digital transformation were set. The contributors provide taxonomies as well as historical points of digital transformation in the business sector, along with their impact on selected corporate entities, as well as including cases and best practices from industry leaders.

The interrelation among people, technology needs, and organizational structures are the major themes of this edited book. It will be of great value to students and scholars of digital business, innovation, strategic management and sustainability.

Alex Zarifis is a Lecturer at the University of Nicosia, Cyprus, and a research affiliate of the Cambridge Centre for Alternative Finance at the University of Cambridge, UK. His research is primarily on trust and the technology of finance.

Despo Ktoridou is a Professor and Head of the Management & MIS Department at the University of Nicosia School of Business, Cyprus. Her research is on education technology and digital transformation.

Leonidas Efthymiou is a Lecturer at the University of Nicosia School of Business, Cyprus. He researches education and tourism among other areas.

Xusen Cheng is an Associate Professor and Chair at the Department of E-Business at Renmin University of China in Beijing. He has published research on the sharing economy and the metaverse.