購物比價找書網找車網
FindBook  
 有 1 項符合

Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

的圖書
Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

出版社:Palgrave MacMillan
出版日期:2023-08-18
語言:英文   規格:精裝 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 10799
博客來 博客來
企管理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

內容簡介

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.

As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

 

作者簡介

Prof. Jagdish N. Sheth holds the Charles H. Kellstadt Chair in Marketing at Emory University, Georgia, USA. He has published more than 300 research papers and 30 books across consumer behavior, multivariate methods, competitive strategy, relationship marketing, and emerging markets. His book, The Theory of Buyer Behavior (1969) with John A. Howard is a marketing classic. Dr. Sheth is a fellow of the American Psychological Association, American Marketing Association (AMA), and the Academy of Marketing Science. He was President of the Association for Consumer Research. Dr. Sheth is the recipient of all the top four academic awards bestowed by the AMA.
Prof. Varsha Jain is an AGK Chair Professor of Marketing at MICA, India. She is an associate editor of four global "A" journals. She has authored over 120+ publications, including the European Journal of Marketing, the Journal of Advertising Research, the International Journal of Information Management, and so on. Prof. Jain received more than 24 national and international awards and gold medals in scholarship. The recent award includes; "Best Paper (Runner-up), special session, Winter American Marketing Association Annual Conference, 2023", Associate Editor of the Year Award, 2022, Journal of Consumer Behaviour "First MICA AGK Annual Award for Excellence in Research 2020-2021" and the JCB Reviewer of the Year Award 2020", Journal of Consumer Behavior. In her research career, she is visiting guest at Emory Business School, Atlanta, USA, and visiting scholar and guest at The Medill School, Northwestern University, USA.

Dr Emmanuel Mogaji has a PhD in Marketing, and he is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, London. Emmanuel’s primary areas of interest are ABCDE of Marketing Communications - Advertising Branding Communications Digital Ethics. He has studied attitude towards brands and advertisement through various media such as print and social. He is a Fellow of the Higher Education Academy (HEA), which demonstrates his teaching philosophy and commitment to encouraging experiential learning. He is the author of Brand Management: An Introduction Through Storytelling, published by Palgrave, Introduction to Advertising: Understanding and Managing the Advertising Process published by Routledge, Marketing in Healthcare-Related Industries published by IAP and Emotional Appeals in Advertising Banking Services published by Emerald. He has also co-edited 5 books on higher education, green and fashion marketing. He tweets @e_mogaji.
Ms. Anupama Ambika is a lecturer in Marketing at the Institute of Management Technology, Dubai, UAE. Her research interests are at the intersection of technology and consumer behavior, and she has published her research in leading marketing and consumer behavior journals. She has more than ten years of industry experience with multinational companies including IBM and Capgemini.

 

詳細資料

  • ISBN:9783031338977
  • 規格:精裝 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
健康之道有聲書第 9 輯﹝新版﹞
作者:許添盛
出版社:賽斯文化
出版日期:2017-05-01
66折: $ 528 
金石堂 - 今日66折
查理的好選擇:勇敢面對、不害怕-你的選擇是?(小朋友好品格)
作者:莎拉‧伊森、艾莉‧巴斯比
出版社:五南圖書出版股份有限公司
出版日期:2023-04-28
66折: $ 231 
金石堂 - 今日66折
如果停不下來,就先學會慢下來:52種簡單易行的正念練習,幫你化解壓力,找回專注力[靜心升級版]
作者:麥可.辛克萊、喬西.希德
出版社:時報文化出版企業股份有限公司
出版日期:2021-01-12
66折: $ 211 
金石堂 - 今日66折
法國寓言故事1:森林裡的嘉年華
作者:雍宜欽
出版社:五南圖書出版股份有限公司
出版日期:2017-11-28
66折: $ 185 
 
Taaze 讀冊生活 - 暢銷排行榜
原始碼:成為比爾.蓋茲
作者:比爾.蓋茲
出版社:天下雜誌股份有限公司
出版日期:2025-02-05
$ 553 
Taaze 讀冊生活 - 暢銷排行榜
迷宮飯 世界導覽冒險者聖經 完全版(全)
作者:九井諒子
出版社:青文出版社股份有限公司
出版日期:2025-01-22
$ 395 
Taaze 讀冊生活 - 暢銷排行榜
別對每件事都有反應【2025限量暢銷特典版】:淡泊一點也無妨,活出快意人生的99個禪練習!
作者:枡野俊明
出版社:悅知文化
出版日期:2024-12-18
$ 260 
金石堂 - 暢銷排行榜
療傷遊戲 重新開始 (首刷限定版) 05
作者:日ノ原巡
出版社:東立出版社
出版日期:2025-02-05
$ 170 
 
Taaze 讀冊生活 - 新書排行榜
微賤
作者:黃裕邦
出版社:時報文化出版企業股份有限公司
出版日期:2025-01-21
$ 322 
博客來 - 新書排行榜
光逝去的夏天 (5)
出版日期:2025-02-13
$ 110 
博客來 - 新書排行榜
16647(1)
出版日期:2025-02-13
$ 300 
金石堂 - 新書排行榜
離不開,也逃不了-全
作者:YUITSU
出版社:長鴻出版社股份有限公司
出版日期:2025-02-21
$ 111 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策