Customer Centric Support Service in the Digital Age: The Next Frontier of Competitive Advantage

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.

Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.

The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

Prof. Jagdish N. Sheth holds the Charles H. Kellstadt Professor of Business at Emory University, Georgia, USA, and has published more than 300 research papers and 30 books. Dr. Sheth is a Fellow of the American Psychological Association, American Marketing Association, and the Academy of Marketing Science.

Prof. Varsha Jain is an AGK Chair Professor of Marketing at MICA, India. She is an Associate Editor of four global ＂A＂ journals, has authored 120+ publications, and received 24 awards. She is a visiting guest at Emory Business School and a visiting scholar at Greenwich, London, and Northwestern University, USA.

Dr. Emmanuel Mogaji has a Ph.D. in Marketing. He is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, London. He is a Fellow of the Higher Education Academy, the author of the textbook, and co-edited 5 books.

Ms. Anupama Ambika Anupama Ambika is a Lecturer in Marketing at the Institute of Management Technology, Dubai, UAE. Her research interests are at the intersection of technology and consumer behavior, and digital marketing. She has published her research in leading marketing and consumer behavior journals.