Business Statistics for Competitive Advantage with Excel and Jmp: Basics, Model Building, Simulation, and Cases

Cynthia Fraser has over 21 years experience, as a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches business statistics. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Psychology and Marketing, Journal of International Business Studies, and Journal of Applied Social Psychology.