Wine Tourism and Sustainability: The Economic, Social and Environmental Contribution of the Wine Industry

Climate change has put the survival and

viability of wine-growing regions at risk. Whereas the implementation of sustainable

approaches was once seen as a source of competitive advantage, it is now critical

to the survival of the industry. Wine

tourism should therefore aim to minimize possible cultural and environmental

damage while improving the economic and social well-being of the wine-growing

region.

Contributing to the targets of SDG 8, specifically target 8.9: ’By 2030,

devise and implement policies to promote sustainable tourism that creates jobs

and promotes local culture and products, ’ this book argues that wine tourism can

be considered as a catalyst for the environmental sustainability of wineries. Chapters

highlight the economic, socioeconomic, environmental, socio-cultural impact of

wine tourism around the world, before concluding with a look to the future trends

and challenges. It features best practices from around the world that wineries

and wine tourism companies can incorporate into their core business functions

to make their operations more sustainable and also showcases how wineries have designed

their tourism offerings to meet sustainable tourism development objectives

Javier Martínez Falcó

(PhD) is Assistant Professor in the Department of Management at the University

of Alicante. His research expertise include the Strategic Management of the

Company, specifically in the areas of Knowledge Management and Corporate

Sustainability of wine companies, on which he has written several publications

in the form of articles, book chapters and contributions to conferences.

Bartolomé Marco-Lajara

(PhD) is Professor at the University of Alicante. He is the author of several

books, book chapters and international articles and is a member of the Tourism

Research Institute at the University of Alicante since its foundation as well

as the main researcher of the European project ’Next Tourism Generation

Alliance’ at his University, as well as of the public competitive project for

the creation of the Tourist Observatory of the Valencian Community (Spain). He

has taken part in others public and private projects and is the Head of the

Department of Management at the University of Alicante.

Eduardo Sánchez García

works as Teaching and Research Staff in the Department of Business Organisation

at the University of Alicante, as an Assistant. He holds a PhD with

international mention in the area of Business, Economics and Society. His

research is in the field of strategic business management. In addition, he has

carried out several works in collaboration with other researchers specialised

in the study of industrial districts and entrepreneurial capabilities. He is a

member of the research group ＂Strategic Management, Knowledge and

Innovation in a Global Economy (DECI-GLOBAL)＂. He has published several

articles in indexed journals, as well as several book chapters, and has made

numerous presentations at national and international scientific conferences. He

teaches the subject of Strategic Management of the Company in the Degree in

Business Administration and Management, and the double degrees in TADE, DADE

and I2ADE.

Luis A. Millán-Tudela is Assistant Professor in the Department of Management. His research focuses on

business longevity, and more specifically on the factors that influence the

survival of companies. This activity is developed within the research group

＂Dirección Estratégica, conocimiento e innovación en una economía global

(DECI-GLOBAL)＂. He also teaches strategic management in the Degree of

Business Administration.