購物比價找書網找車網
FindBook  
 有 1 項符合

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

的圖書
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

作者:Chan 
出版社:Palgrave MacMillan
出版日期:2024-04-03
語言:英文   規格:平裝 / 267頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 4199
博客來 博客來
市場研究
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

內容簡介

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.

The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss "work" in actual practice; and the relevance of digital and social media marketing.

This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.

 

作者簡介

Eugene Y. Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.

 

詳細資料

  • ISBN:9783031509490
  • 規格:平裝 / 267頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
博客來 - 暢銷排行榜
城與不確定的牆(平裝)
作者:村上春樹
出版社:時報出版
出版日期:2024-11-23
$ 537 
博客來 - 暢銷排行榜
我可能錯了:森林智者的最後一堂人生課
作者:比約恩.納提科.林德布勞 (Björn Natthiko Lindeblad, Caroline Bankler, Navid Modiri)
出版社:先覺
出版日期:2023-02-01
$ 355 
Taaze 讀冊生活 - 暢銷排行榜
【限量親簽】大人學做事做人:做事,才是職場做人的根本【大人的Small Talk 2】
作者:姚詩豪、張國洋
出版社:三采文化股份有限公司
出版日期:2024-11-29
$ 379 
博客來 - 暢銷排行榜
黃泉使者 7 (首刷限定版)
出版日期:2024-11-05
$ 133 
 
Taaze 讀冊生活 - 新書排行榜
The Last Chapter:周思齊的最終章
作者:周思齊、游智勝
出版社:堡壘文化
出版日期:2024-11-25
$ 630 
博客來 - 新書排行榜
人生成為:突破自我設限的成就力
作者:郝旭烈
出版社:幸福文化
出版日期:2024-09-04
$ 339 
Taaze 讀冊生活 - 新書排行榜
我那完結後的人生
作者:砂原糖子
出版社:英屬維京群島商高寶國際有限公司台灣分公司
出版日期:2024-10-16
$ 224 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策