Lars Reinkemeyer is Chief Evangelist at Celonis. In this role he advocates Process Mining and Process Intelligence, builds awareness and strong communities such as the "CeloCoE Champions League" and the "CeloCoE Transformation League". Since joining Celonis in 2021, he has advised hundreds of companies with a focus on digital transformation, operating models, and value realization, helping them to turn Process Mining insights into action and value. He is a regular lecturer at FAU Erlangen-Nürnberg, Hochschule St Gallen, and TU München, former visiting scholar at UCSB and has published in the Harvard Business Review.