購物比價找書網找車網
FindBook  
 有 1 項符合

Data-Driven Customer Engagement: Mastering Martech Strategies for Success

的圖書
Data-Driven Customer Engagement: Mastering Martech Strategies for Success Data-Driven Customer Engagement: Mastering Martech Strategies for Success

作者:Strauss 
出版社:Springer
出版日期:2024-10-31
語言:英文   規格:精裝 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1710
博客來 博客來
企業應用
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Data-Driven Customer Engagement: Mastering Martech Strategies for Success

內容簡介

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you’re grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today’s digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

 

作者簡介

Dr. Ralf E. Strauss, Managing Partner at Customer Excellence GmbH and MarketingTechLab GmbH, chairs the CMO Community and the Digital CMO Community. He served as President at the German Marketing Association (DMV) and now chairs the Board of the European Marketing Confederation (EMC). Formerly leading digital transformation at Volkswagen and holding key positions at SAP, including Global VP of CRM Marketing and CMO of SAP Germany & Central Europe, Dr. Strauss specializes in strategy, data-driven customer engagement and IT/digital. Author of "Digital Business Excellence" and the yearly Marketing Tech Monitor, he’s a leading authority with over 80 publications, shaping modern marketing practices.

 

詳細資料

  • ISBN:9783031642944
  • 規格:精裝 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
金石堂 - 暢銷排行榜
滿洲鴉片小隊(06)
作者:門馬司
出版社:尖端漫畫
出版日期:2024-11-20
$ 170 
Taaze 讀冊生活 - 暢銷排行榜
素食者【亞洲首部榮獲國際曼布克獎作品】
作者:韓江
出版社:漫遊者文化
出版日期:2023-05-10
$ 300 
博客來 - 暢銷排行榜
張忠謀自傳:下冊 一九六四 ── 二〇一八
出版日期:2024-11-29
$ 592 
金石堂 - 暢銷排行榜
包養前輩4+4.5【雙書特裝版】
作者:Tji
出版社:台灣角川股份有限公司
出版日期:2024-11-21
$ 700 
 
金石堂 - 新書排行榜
妖火:異遊鬼簿III
作者:笭菁
出版社:春天出版國際文化有限公司
出版日期:2024-11-29
$ 253 
金石堂 - 新書排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 869 
金石堂 - 新書排行榜
一個人到處瘋慶典:高木直子日本祭典萬萬歲(慶典迷你扇贈品版)
作者:高木直子
出版社:大田出版有限公司
出版日期:2024-11-12
$ 277 
金石堂 - 新書排行榜
Re:從零開始的異世界生活(34)限定版
作者:長月達平
出版社:青文出版社股份有限公司
出版日期:2024-11-20
$ 213 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策