Entrepreneurship, Innovation, and Technology: A Holistic Analysis of Growth Factors

This book critically analyzes the convergence of success and failure factors of entrepreneurship, innovation, technology, business practices, public policies, and consumer values affecting the growth of the global-local business to support regional development. It provides a platform for researchers to learn entrepreneurial perspectives of various countries and develop pro-active entrepreneurship models. Chapters in this anthology share new impetus on global entrepreneurship and technology in future.

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey (ITESM), at Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University, USA since 2013.

Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Boston University, Metropolitan College, USA. Dr. Goncalves is internationally recognized for his groundbreaking research, which predominantly delves into the intricate domains of global entrepreneurship and the internationalization strategies of multinational enterprises (MNEs).

Vladimir Zlatev is Associate Professor of the Practice of Administrative Sciences at Boston University, Metropolitan College, USA. He focuses on business analytics and research in decision sciences based on specific industries and market segments, companies, and technologies.