Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, Uk, 2024

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.

José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería,

Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.