The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics

Joel Huber is the Alan D. Schwartz Professor Emeritus at the Fuqua School of Business at Duke University, USA. He and John McCann were founding members of the Marketing area when they arrived at Fuqua in 1979. He is on the review boards, is an associate editor for leading marketing journals, and was the editor of the Journal of Marketing Research from 2006 to 2009. His research interest focuses on predicting and understanding market choice. He developed new ways to measure preference through choice-based conjoint analysis.