Marketing Theory and Practice in Romania: Model for the Developing World

Nicolae A. Pop is Professor Emeritus in Marketing at the Bucharest University of Economic Studies, Romania. He is also Professor at ＂Babeş-Bolyai＂ University of Cluj-Napoca, Politechnica University of Bucharest and the Emanuel University Oradea, Romania at the University of Applied Sciences, Bochum - Germany. He specializes in relationship marketing, international marketing, and neuromarketing. He is co-editor Ethics and Neuromarketing (Springer, 2017). Dr. Pop is holder of the Cross of Merit in the rank of Knight of the Order conferred by the President of the Federal Republic of Germany (2015). He also holds the ＂Virgil Madgearu＂ Diploma with the Gold Medal of the Bucharest University of Economic Studies (2017).