Aesthetics and Sustainable Luxury Consumption: Evidence from Scientific Literature, Case Studies and Consumer Neuroscience

Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of ＂art＂. Yet specific aesthetic attributes can shape or undermine responsible consumer choices.

Drawing on relevant literature, enriched by insightful case studies and empirical research, the book introduces a novel conceptualization of sustainable luxury consumption, integrating individual motivations and aesthetic characteristics to better understand the psychological and physiological consumers’ response.

Insightful reading for early-career and experienced academic scholars interested in luxury and sustainability, this book also offers valuable managerial insights for luxury brand leaders seeking to navigate the sustainable transition more effectively.

Alba D’Aniello is a research fellow at the University of Bari. She teaches Marketing and Research Methodology at Luiss Guido Carli University, where she is also executive director of the X.ITE Research Center, on technologies and market behaviors. Her research focuses on transformative consumer behavior, luxury aesthetics and sustainability.

Ana Carmela Martinez Levy is a research fellow at Luiss Guido Carli University. She teaches International Marketing and offers consultancy services in the business sector, applying neuroscience to marketing strategies. Her research focuses on applied neuroscience to consumer behavior, emphasizing aesthetics, luxury, and sustainability.

Cesare Amatulli is Full Professor of Marketing at University of Bari. His research focuses on luxury consumption. He has published in such journals as Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics and others. He is the co-Editor of Sustainable Luxury Brands (Palgrave Macmillan, 2021)

Matteo De Angelis is Professor of Marketing at Luiss University. He has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and many others. One major research area is sustainable luxury. He is the co-Editor of Sustainable Luxury Brands (Palgrave Macmillan, 2021).

Rumen Pozharliev is Associate Professor of Marketing at Luiss University. He is a leading expert in consumer neuroscience. He has published in such journals as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and many others. He is the author of a book titled ＂La Mente del Consumatore＂.