A Journey Towards Happiness Management as a Leitmotiv for Well-Being, Social Marketing and Business Success

Rafael Ravina Ripoll is a professor of Business Organization, Member of the ＂Work Sciences＂ Research Group and INDESS (Institute for Sustainable Social Development)at the University of Cádiz. He has been a visiting professor at the University of Westminster, Business and Law Frankfurt University of Applied Sciences and the University of Verona.

Sofía Blanco-Moreno is a Marketing and Tourism expert with specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also an assistant professor at the University of León, and she has worked as a Digital Marketing expert on international companies.

Araceli Galiano-Coronil is a professor of Marketing and a member of INDESS (Institute for Sustainable Social Development) at the University of Cádiz. She has carried out a research stay at the University of Seville as well as a visiting professor at the University of Verona, the Business and Law Frankfurt University of Applied Sciences, EDHEC Business School and many more.

Luis Bayardo Tobar-Pesántez is a research Professor, Economist by profession and PhD in Integration and Economic Development from the University of León, Spain, currently Director of the Economics Department at the Salesian Polytechnic University of Ecuador where he served as Vice Rector General and Cuenca Campus.