50 Essentials on Science Communication

Science communication is becoming increasingly important. Research institutions, scientists and science communicators want to engage with society, share their knowledge and build trust. At the same time, it is about competition for research funds and top personnel. So how do you get it right - and what do you need to consider when developing your communication strategy? This handy and entertaining book provides the basics of goal-oriented science communication. It is aimed at career-building scientists and anyone who wants to take their first steps in the field of science communication. Experienced international authors in the field share their essential thoughts on important aspects of contemporary science communication.

Jean-Paul Bertemes: Head of Science in Society at the Luxembourg National Research Fund and Editor-in-Chief of science.lu. Jean-Paul has a background in chemistry, German studies and (science) journalism, and has led and developed many science communication and media projects.
Serge Haan: Professor for Biological Chemistry at the University of Luxembourg. Serge has extensive teaching experience and is leading science communication projects such as the Doctoral Education in Science Communication (descom.uni.lu) and the science comics LUX: PLORATIONS.
Dirk Hans: University lecturer in science communication. Originally a marine biologist, Dirk worked as a TV journalist before heading several communications departments. With his agency ScienceRelations he supports international resea