de Gruyter Handbook of Media Technology and Innovation

Richard A. Gershon, Ph.D., (Ohio University) is Professor Emeritus at Western Michigan University where he specializes in Media, Telecommunications and Business Strategy. Dr. Gershon has twice been selected for national teaching honors, including the Steven H. Coltrin Professor of the Year Award by the International Radio & Television Society (IRTS) and the Barry Sherman Award for Teaching Excellence by the Management and Economics division of the Association for Education in Journalism and Mass Communication (AEJMC). In 2007, he was the recipient of the Distinguished Teaching Award at Western Michigan University.