購物比價找書網找車網
FindBook  
 有 1 項符合

Confessions of the Pricing Man

的圖書
Confessions of the Pricing Man Confessions of the Pricing Man

作者:Hermann Simon 
出版社:Springer International Publishing
出版日期:2015-10-20
圖書選購
型式價格供應商所屬目錄
電子書
$ 990
樂天KOBO 樂天KOBO
管理與領導
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Confessions of the Pricing Man

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.

The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.

It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

In this engaging and practical narrative, Simonleaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

贊助商廣告
 
金石堂 - 今日66折
我的第一本職場&出國萬用E-mail攻略
作者:許豪
出版社:捷徑文化
出版日期:2020-09-02
66折: $ 211 
金石堂 - 今日66折
靈魂永生有聲書第 1 輯﹝新版﹞
作者:許添盛
出版社:賽斯文化
出版日期:2016-06-14
66折: $ 660 
金石堂 - 今日66折
三分野【上中下套書】
作者:耳東兔子
出版社:英屬維京群島商高寶國際有限公司
出版日期:2022-11-30
66折: $ 726 
金石堂 - 今日66折
心靈的本質有聲書第9輯
作者:許添盛
出版社:賽斯文化
出版日期:2019-06-01
66折: $ 1056 
 
Taaze 讀冊生活 - 暢銷排行榜
ELLE 中文版 2月號/2025 第401期(超值版)
出版社:創新書報股份有限公司
出版日期:2025-02-05
$ 180 
博客來 - 暢銷排行榜
鋼之鍊金術師 CHRONICLE(全)
作者:荒川弘
出版社:尖端
出版日期:2025-02-06
$ 382 
博客來 - 暢銷排行榜
失控的焦慮世代:手機餵養的世代,如何面對心理疾病的瘟疫
作者:強納森.海德特 (Jonathan Haidt)
出版社:網路與書出版
出版日期:2024-11-29
$ 379 
Taaze 讀冊生活 - 暢銷排行榜
特殊傳說Ⅲ(vol.10)
作者:護玄
出版社:蓋亞文化有限公司
出版日期:2025-02-05
$ 252 
 
Taaze 讀冊生活 - 新書排行榜
顯化冥想的力量:100個引導練習,啟動宇宙中最強大的願景實現
作者:卡珊卓.波札克
出版社:英屬維京群島商高寶國際有限公司台灣分公司
出版日期:2025-01-08
$ 266 
博客來 - 新書排行榜
原始碼:成為比爾.蓋茲
出版日期:2025-02-05
$ 553 
金石堂 - 新書排行榜
1天5分鐘!把「沒辦法」變成「有辦法」的持續習慣
作者:井上新八
出版社:平安文化有限公司
出版日期:2025-01-17
$ 300 
Taaze 讀冊生活 - 新書排行榜
0-6歲兒童成長手冊:掌握學習關鍵,培養五大基礎能力
作者:職茁
出版社:時報文化出版企業股份有限公司
出版日期:2025-01-14
$ 266 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策